Andrew Goodwin
He is professor and a author of a well-known book on music television and cultural theory and he has published numerous articles on media. His ares on interest include media and cultural theory.
illustrating
Its when the video directly corresponds to the lyrics In this song in the music video because what the lyrics in the song are saying is its m birthday and it shows in the video what they want and it will then show which is why this song comes into this category because of how in the song when he starts to sing the things that show up in the music video relate back to the lryics i think that this will be good because it can show and make it easier for people to understand whats going on in the music video and what the lyric mean.
Amplifying
The video is designed to enhance the style and mood and what gathers in the song. In this it shows how the artist is feeling when he or she is singing because it also shows how the audience will react towards the artist which I think is good for people who like this genre of music. It shows that the artist can express themselves and the audience can see how they're doing it in the music video because its better watching and listening then just listening.
Contradicting
Contradicting is basically the opposite of amplifying which means that in the song when he sings the lyrics in the music video it means that it has nothing to do with any bit of the lyrics so they don't have a relationship with the music video and neither with the visuals which shows that the artist didn't have that much creativity for this music video. It shows that this video fits with the category contradicting because this artist normally has stuff explaining whats going on in his music videos which makes it easy to understand the song.
Voyeurism
Voyeurism means that in most of the music video they will show females mainly in hardly any clothes which means that the artist will have the back ground dancers will have the female in harley any clothes and skinny clothes too. it also means in the music video they might have the artist singing into a mirror and which is now present in a lot of music video being made at the moment because it is mainly a lot of music videos coping after coping and it shows that the artist don't have that music creativity in the music videos to change want they want in the music video.
Inter textual
In this music video this has references from the movie The Amazing Spiderman which is good because it will make the artist more known because spider man is a famous movie and if people like the song it might make them want to go listen to the full song which will make the artist gets more known. which shows that this music video has a relationship because they both show the artist and the visuals which is in the music video. I think it shows that this can show that the artist being used as an example is famous. I think that this shows that the referencing from the movie shows that the artist didn't have any creativity in this because she is mainly in that one location and do-sent have what she normally has in her music videos.
iconography
In this music video it shows that it falls in the category of being in iconography because it shows that they are a lot of close ups which means that this music video is an iconography music video because this artist normally has his music videos like tis and i chose this because it shows that in the music video shows both visuals and lyrics being explained in the music video in close ups and its easier for the audience to know whats going on in the video. This will show the record companies that this artist prefers to use this style for his music videos.
Star persona
In this video it shows that star persona is where in this music video it shows that the artist has a lot close ups in it and it shows that the artist normally does the same in every video so in this video the artist normally has him smoking weed in his video which is why I chose this one because in this music video it shows him smoking weed which is what he normally has in his videos. This shows how this video fits into the category and it shows how that artist likes to represent him self in his music videos which will help the record companys understand what age audience to aim the music video at and shows what he will want in his music videos.
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