Friday, 21 November 2014

The purpose of a music video

Promote:
The reason artists promote songs is because they want to let you know their are releasing a new song so they can raise awareness on the internet where people watch their music videos.When the artist releases a music video it can be a event because when you release albums its a big thing you need to make it perfect because if you don't then it can be a bad because you have lost a lot of money.If they haven't done a big release then that will be a huge missed opportunity.




When he promoted this song in his new album it was a very good song and got around fast the reason i used this as my example is because i know that this artist is very successful and the song was probably his best song. it was good for the record label because of how much money they made by selling the song and by recording it. the good thing for the artist is the song i used it was his best song in his album which is good for him because it will then attract more of a bigger audience.    


To create a visual representation of an artist:
The way it works is that it will let you see the artist but hes actually not performing in this it kinda of shows the artists style in a way. it enhances the artist brand because of how the artist performs in the song. this will show the audience that the artist makes his music videos in different way.






the example i used was Eminem because he was in a group called d12 which was a famous group before Eminem went solo i also used one of his songs when he was solo and the music video is called loose yourself it was one of his best songs. the reason i used Eminem is because i know he is very popular artist and he is more aimed at the  teenager audience so i thought he would be a good choice.



To extend the pliability of & provide additional income for a song
A song that gets played a lot on music channels and will be frequently played on that music channel.
When a song gets released it will be played a lot on music channel because they want a lot of the audience to watch it so that it gets around quick and can travel on the internet. the purpose they put the song of its release is if people don't have internet they can always get the new song because it will be on the radio or on the TV so the audience can always catch up with the new song.


The example i used was blurred lines because it was played on music channels and on the radio it has done very well it was one of the most played songs. this song made a lot of money for the record lable because of it being so popular being played everywhere it has made a lot of money and its attracted a very large audience.




To create synergy (business tie-ins) with other media sectors
synergy is when in the music video it shows clips that are from the movie and the song is also in the movie. the example i used was  pit bull back in time because it has scenes from the movie men in black and i watched the movie so i thought this would be a good choice because its a good song i also think that its good for the song because it will attract a bigger audience because the people that watch that movie will hear the song and they might want to listen to the song so it uses clips from the movie to make more of an effect.






Art 

This is good because it can show the way the artist can make his videos unique in their way because in this video for example it has a lot of different effects with art in the music video which is cool because its different and its because it will attract a a big audience because a lot of people want something new when a song is released and it will make more money for how much its played this song will be good for the artist because its unique and he hasn't made a video like this before and it will make it  i think it will be good for the artist because he hasn't made a music video like this before it will also be good for the audience the artist will gain a lot because of the cool effects that are used in this music video.

















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